Sales Staff Incentive Programs
If your goal is to boost sales performance, either for resellers of your company’s products or for your own sales force, Incentive Builder’s programs offer a tangible framework to establish performance incentives, provide goals and rewards, and monitor the performance of each individual or group.
The launch of an incentive program also fosters a rekindled sense of friendly competition among your sales staff, and a drive to reach established goals within a set time period. Incentive Builder’s programs all include a strong marketing and promotional plan, formulated to create enthusiasm for the program among the participants. Sales team members who are particularly successful in the program may be recognized on the program Website, further sparking the competition to succeed.
Reseller Incentive Programs
When your products are marketed and sold through a channel, you often have little control over how your products are presented to the end user at the point of purchase. While you can speak to consumers through advertising, it is often the reseller that influences their final purchase decision. This situation is especially common with high price-tag items or technology products that require an intensive explanation of features and benefits.
The goal of Incentive Builder’s programs is to put your product at the forefront of the reseller’s mind. They get commissions on every product they sell; so how do you spark a desire for them to promote the sales of your products above the others?
The answer is in the incentive. Incentives “speak the language” of salespeople. The concept of being rewarded for performance is not new to them. What is new, with a well-executed incentive program, is a feeling that they are getting an extra bonus from you that the other suppliers aren’t offering. In the reseller’s mind, this gives you a natural edge over your competition, resulting in more active promotion of your products at the point of sale.
Incentive Programs for Customers
If your goal is to reward loyal customers and big spenders, or to encourage repeat business, then Incentive Builder’s incentive programs offer an engaging, streamlined process that is easy for you and inherently encourages customer involvement.
Custom Incentive Programs
Each program created by Incentive Builder is custom-designed and written. The website used by your participants to track their progress or redeem gifts will look like it is part of your own website. If you have a goal that does not tie into the traditional reward program goals of employee recognition, sales incentives, or corporate gifts, then let us review your entirely unique goals, and propose an entirely unique solution.
How Incentive Builder’s Programs Work
At Incentive Builder, we offer a formula that has been proven successful time and time again. First, we meet with you to establish both specific and broad goals for your unique program. Then we create a custom web site for your program, tailored to attain your goals. This custom web site is the foundation of each program we create, with a look and feel developed to coincide with your branding standards and design preferences. We set it up at the web address of your choice, i.e. we can use one of our addresses, or map an address from your company's website.
Prior to your program’s official launch, you get to decide what rewards will motivate your audience. You may select from our extensive reward options, including gift cards. Or you may choose your own rewards from suppliers you already work with. Consider using your company's own products, time off, preferred parking or lunch with a VIP. Or consider premium items, such as iPods or portable DVD players, with your company’s logo imprinted on them. The best rewards are items that the users would not normally purchase for themselves but that they really want.
Achievements you want recognized should each be assigned a point value based on your goals and your budget. If getting face-to-face meetings with prospective end-users is high on your list, for example, give high points to distributors who get face-to-face meetings, and give them bonus points if the end-user buys your products.
To generate excitement for the program and encourage participation, we develop marketing materials, usually including a dedicated name and logo for the award program. Once the website has been created, and your custom gift catalog is in place, the program is launched with a big kickoff – either with a live meeting of all participants, or through a marketing blast – during which participants learn how it works and, more importantly, gain an emotional commitment to the program.
After the kickoff, all participants register by selecting a user name and password that allow them to log on and track their progress or redeem awards.
As participants earn points in your program, they are able to go to the website and exchange those points for gifts from the catalog compiled by you. Any rewards that were chosen from Incentive Builder’s inventory will be drop-shipped directly to your participant.
It is important to continually promote the program, and make sure that awardees receive public recognition for their achievements. Since our programs are on line, then the program website is a great vehicle for this praise and recognition. You may also use company newsletters, meetings, or corporate events as opportunities to recognize awardees.