Make Success a Theme:
A themed promotion introduces a fresh perspective on daily routines. WIN's creative team can design themes like The Fast Lane or The Lion's Share that spark interest and add a fun element to the promotion.
Great Teams Need Winners:
While successful programs usually reward each individual based on preset benchmarks for success, adding an element of competition to the promotion can increase incentive for top sellers to set new standards of excellence. A key to a successful competition is a leader board displayed prominently on the promotion website and a prize worth working for. Some participants will treasure the first-place accomplishment more than the award itself.
Take Advantage of WIN's Promotion Reports:
At any moment throughout a promotion, managers may download real time reports indicating the number of claims made on a specific product, total points earned by a certain region, or demographics of end users that are buying a specific item. When used properly, these charts can be valuable aids in business strategy, not only for future promotions but also for general marketing and product line planning.
View Incentives Programs as Investments, not Expenses:
An effective incentive program is not about gift giving, it's about improving the bottom line through accelerated sales. Some companies neglect analyzing the overall profitability of their program because they put incentives under one department and sales in another. These two departments must cooperate extensively so that a business can realize the actual impact of the promotion. If the increase in revenues on promoted products outpaces awards distributed, then the program should be considered an investment with a positive return.
Target Improvement, Don't Just Reward Past Performance:
A successful program does not select products for promotion that have already peaked in market saturation. Doing so only rewards those who have already secured sales contacts for the specific products and may not have any effect of boosting overall revenues. Promoting a strategic product line still nascent in its market exposure, by contrast, can dramatically increase revenues by tapping the potential market through rewarding efforts that must be exerted during the promotion time line.
The Greater the Delay Between an Accomplishment and the Reward, the Less the Impact:
WIN recommends that a promotion be structured so that rewards are disbursed within a maximum of two weeks of the date an employee meets a success benchmark. Recognition Clicks™ and WIN Card programs integrated with online promotion management enable such efficient reward distribution.